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When people find links among search engine results it is acknowledged as organic traffic. Paid search accounts are those which companies have paid to appear at the top of search results.

Now lets learn about this in detail:

Organic Search

Whenever we type a question or anything in a search engine, the list of links that appear in front of us (below the ads) are  known as “organic search results”.

Organic results are purely based on the quality of content of the page.

Traffic that comes from people finding your links among these results is classified as “organic search” traffic or just organic traffic.

Organic traffic is widely considered the most valuable traffic source for several reasons:

• Google directs the highest amount of traffic and they are the most trusted source for people researching a purchase.

• Google is very, very particular about their rankings and ranking in the top five results for a keyword indicates that your content is high quality.

• Moving up in the rankings is difficult and takes time, but once you’re there you get to reap the benefits for a long time.

• 33% of clicks from organic search results go to the very first listing on google.

The downside to organic search is that it takes time to get indexed and really start generating traffic from this source.

Increasing organic traffic and earning top rankings takes time, persistence, and more effort than in the past — but it’s well worth it. Take the following facts into consideration:

• 57% of B2B marketers say SEO has the biggest impact on lead generation
• On average, organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads
• The highest spenders are more likely to turn to organic search for information
• Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online

Google is en grained not only in our buying behavior, but our lives in general. Unless another robust, global method for searching the internet comes along, the importance of search engine optimization and organic traffic is unlikely to slow down. 

Paid Search

Paid Search accounts are those that companies have paid to appear at the top of search results (above those that earned their page-one spots organically.)

Despite the little yellow box next to their title reading “ad,” many consumers are unaware that these are even advertisements. The ads feel native and fit seamlessly into the results to be less obtrusive. 

For these reasons, paid search has been more popular in recent years as organic search has become more competitive.

Rather than having to wait patiently for your SEO to build up, you can pay for the chance to get seen on page one of Google immediately.

To give you an idea of just how much money is being spent on paid search, take a look at Google. Google’s AdWords program is the most used pay-per-click (PPC) advertising program available today. While the tech giant owns YouTube and Android, among hundreds of other profitable brands, AdWords accounts for roughly 70% of their revenue — which speaks wonders for its effectiveness.

When starting your first campaign on Google Adwords, you need to be tactful. When done right, you can start getting a ton of targeted traffic to your landing pages much quicker than you would be able to get from organic search. 

Conclusion: Organic Search vs Paid Search

Traditionally, inbound marketers have avoided paid search as we viewed it as more of an outbound method for marketing, but with social media ads and tools like HubSpot Ads, it’s becoming far more common for the two to work together.

Realistically, it takes three to six months to start seeing movement in search rankings and most people just don’t want to wait that long. Paid search helps you get visitors to your website today and also speeds up the process of optimizing your landing pages for higher conversions, which pays off exponentially in the long run.

So, if you are weighing the pros and cons of organic search vs paid search, sit down with your team and examine your timeline and budget. 

If you’re looking for the quickest results, paid search is better, but if you’re looking for the most cost-effective results, the answer becomes less clear cut. 

In general, organic search is more cost-effective in the long run. However, with the right tweaking to your campaign and attention to landing page optimization, paid search can be very cost-effective as well.

Digital marketing is the marketing of goods and services by the means of technology mainly through internet. It also include mobile phones, displaying advertisement or any digital medium.Nowadays digital marketing has a great scope so it can be a good career option.as number of users at internet are increasing day by day so the traffic on websites is also increasing.Digital marketing is the future option of earning. it has many of advantages and disadvantages as digital marketing started choosing online techniques, such as datsbase marketing. rather than limited list brokers  This kind of databases allowed companies to track customers’ information more digital marketing effectively, thus transforming the relationship between buyer and seller.one should have to attract the traffit. traffic can be increased by attractive advertisements, or other means digital marketing.

digital marketing includes :-

search engine optimisation

digital marketing Companies started choosing online techniques, such as database marketing, rather than limited list brokers .This kind of databases allowed companies to track customers’ information more effectively, thus transforming the relationship between buyer and seller.

1)The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your digital marketing  website needs to appear in one of the top positions.

2)Search engine digital marketing optimization is not only about search engines but good  practices improve the user experience and usability of a web site.Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s digital marketing trust.

3)Search engine optimization is good for the social promotion of your digital marketing web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

4)Search engine optimization is important for the smooth running of a big web site. Web sites with more than one author can benefit from 
digital marketing Search engine optimization in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before digital marketing publishing content on the site.

5)digital marketingSearch engine optimization can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and digital marketing make more sales.

social media optimization:

digital marketing a social networking service (also social networking site, or SNS or social media) is an online platform which people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.

social media marketing:

The social networks are distributed across various computer networks. The social networks are inherently computer networks, linking people, organization, and knowledge. Social networking services digital marketing vary in format and the number of features. They can incorporate a range of new information and communication tools, operating on and on, on mobile devices such as  and They may feature digital photo/video/sharing and “web logging” diary entries online  services are sometimes consideredsocial-network services by programmers and users, though in a broader sense, a digital marketing social-network service usually provides an individual-centered service whereas online community services are group-centered. 

In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional and even other channels of online marketing.Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google leads the global search engine market with a market share of 89.3%. Bing comes second with a market share of 4.36%, Yahoo comes third with a market share of 3.3%, and Chinese search engine Baidu is fourth globally with a share of about 0.68%. 

search engine marketing:

Social media marketing is the use of  platforms and to promote a product or service. Although the terms  are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through digital marketing social media marketing, including current and potential customers, current and potential employees,  and the general public. On a strategic level, social media marketing includes the management of a marketing cam, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

When using social media marketing, firms can allow customers and Internet users to post g., online comments, product reviews, etc.), also known as “” rather than use marketer-prepared copy.

email marketing:

email marketing is the act of sending a , typically to a group of people, using . In its broadest sense, every email sent to a potential or currentcould be considered email .  Marketing emails can be sent to a purchased lead list or a current customer database.

pay per click

Pay-per-click (PPC), also known as cost per click CPC). is an internet advertising model used to direct traffic to websites. in which an advertiser pays a publisher (typically a website owner or a network of websites. when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. I contrast, content sites commonly charge a fixed price per click rather than use a bidding system.  Social networks such as Facebook and Twitter have also adopted digital marketing pay-per-click as one of their advertising models.

Digital marketing course helps the businessman to operate or run their businesses online or at digital platform. So basically what is digital marketing all about, it is connecting and marketing with the customers through various digital channels like search engine optimisation, email marketing, social media marketing etc. Through digital marketing one can interact with their customers without any intervention and also provide them complete information about their product and services.There are various components of digital marketing but most effective one is Search Engine Optimisation(SEO).

Search Engine Optimisation is a type of technique which helps to increase the visitors to a website. Search engine provides plateform to various websites to come and show their blogs.Through seo we can increase our website quality and also makes them user-friendly and faster. SEO helps to promote the websites. 

SEO techniques are now classified into two types:

1. Onpage SEO

Onpage SEO is what we do on own website to grow more traffic. It deals with those aspects which is on our own website. If you want to improve or maintain your website you should revised your optimisation policy.There are various components which are involoved in onpage seo:

a) Heading: The size of the website should be relevant.The size of the website neither be too small nor too long.It should be properly reading.

b) Title: It is most important to give the title for your blog. The title should be short and good so that it can attract more customers to your website.

c) Image: You can also insert images to make your website attractive and unique.With image you have to give 3-4 lines description.

d) Content: Content is very important for your website to increase more traffic. Good content or regular update your content is important for your articles,blogs etc.

e) Keyword: Keyword is also very important for your website as it justify your articles,blogs etc.

2. Offpage seo

Offpage  seo is done on other webpage to improve your website or blog. It deals with those aspects that is on other website which can optimized to improve your ranking of the website.It needs regular new links so that they can given priority by search engine.The main aim of offpage seo is to increase the visibility so that the people visit or refer to your page.There are few popular techniques which are used in offpage seo, these are:

a) Backlink: Backlinks are the incoming link to a webpage. The ranking of the webpage is depend upon the quality of the link and not the quantity. The main aim of the backlink  is to improve the quality of the link so that more people visit to your webpage. There are many types through which we can get backlinks.These are:

i) Directory Submission: It is the process of building the backlink to your blog or website by using the directory submission websites.

ii) Social Bookmarking: Social bookmarking is used by the people to search and manage the bookmarks of the page. People can save links to webpage which they like or want to share through the social bookmarking sites.

iii) Blog commenting: It is the simplest form to get the links only by visiting the webpage and leaving the message.The comment should be meaningful and relevant to the article.

iv) Guest posting: In guest posting, you can share your knowledge on a particular subject and also give link of your own content for reference. The main reason of guest posting is not to gain backlinks but to provide some valuable articles to the reader.

v) Image submission: Image submission means to insert the images to appeal to a wider audience.Some people prefer visual things, so image submission is the best idea to build the backlinks. Before submitting the image we have to add the title,description and tags to the image.

vi) Email outreach: Email outreach means sharing your content with the other people and in return you will get the backlink.

b) Social media: Social platform are the best and easy way to promote your site content. By promoting your content on social media you can reach to various users.

digital marketing course helps the business to analyse the best search engine optimization(SEO) tools to get more and more traffic on their website. SEO  is basically a technique which is used to increase the number of visitors in a website. Analyzing the appropriate SEO tool is a very important for any business to increase the visitors which business gets from digital marketing course.

There are many  SEO tools available on the internet for the different analysis. now let us know about top SEO tools available for different analysis.

1.keyword research tools

keyword research tools is used to analyse the accurate keyword and make it simple to detect profitable keyword which increases the traffic on the website. There are different tools for keyword research.

 i. Google keyword planner

google keyword planner is a free google ads tool for the advertiser. keyword planner is use to search the different keywords to the new campaign as well as to add the new keyword to an existing campaign.

ii. semrush.com

semrush is the specific keyword research tool used for the profitable keyword for the successful blog. semrush is both for old and new bloggers to optimize their site and to make it more attractive which increases the number of visitors.

iii. long tail.pro.com

long tail keyword is used for both long term as well as for short term keywords. long term keywords are those which is more than 2 words. it also gives valuable data about the keyword like global search volume, local search volume searches in last month,cost per click.

2.technical SEO

technical SEO tool is used to identify any issue if there is any in the website and to crawl the website to run more and more traffic on the website. There are many tools for the technical SEO.  Most common tools are:

i. screaming frog

screaming frog is used to crawl the website it is not easy that search engine can easily crawl the website because there are lots of website available on the internet. screaming frog helps to identify the basic mistakes and to helps to correct them which increases the visitor of website.

ii.deepcrawl

As the name says it is also the tool used for the crawling but it is expensive tool in comparison of other technical tools. Deepcrawl helps you to
prioritize your technical SEO fixes for your site. 

iii. Woorank

woorank tools help the website to keep on the top through powerful and effective features which includes competitive analysis,tracking the keyword,marketing checklist etc.

3. Backlink monitor

backlink monitor tools helps the website to monitor the backlink. As the web is not remained static its keep on changing hence it is important to monitoring the link for the website or for the business. baclink monitor keep tracking all your backlinks also helps to to prevent from negative SEO which is not good for the website or to analyse the competitors backlinks and to analyse your existing back.  Many backlinks tools are available on the market some common and frequently used tools are:

i. Ahref

Ahref is the tool of digital maketing analysis it is the tool of SEO used fo analysing the backlink,competitive backlinks and also used for the digital marketing purpose used for the analysis of the keywords or to rank the website. It is the most commom as well as popular tool.

ii. Open site explorer

open site explorer is also the tools used for tracking the backlinks. This tool is used as a offline search engine optimization to track the backlinks which is leading to the particular website. open site explorer tool is free for analysis but if you want to explore advance feature this requires to have an account.

iii. Majestic Tool

Majestic search engine optimization(SEO) tool is one of the best tool for the analysis of backlinks for the website. It is compeletely free to use.

4. link building tools

link building tool is the tool of search engine optimization(SEO) which includes the process of getting different websites to link back to your particular website. link building tool basically used various techniques to increase the traffic on the website by getting backlinks from the other different websites.  It is also helps to rank up the website. different tools for the link building is also available some of the best tools for this are:

i. link research tool

Link Research Tools is one of the best internet marketing tool that came out after Yahoo Site Explorer shut down. link reseach tool is use to customise the searches on the various search engines like google, yahoo, bing etc.

ii. white spark tool

white spark tool is used in improving the business search engine optimization(SEO) ranking. white spark tool finds various opportunities available and customers reviews to increase the visitor on the website.