SEO is the main tool of digital marketing, stands for search engine optimization. SEO is the technique used for the getting more and more traffic on the website in different search engines or used to rank up the website from the free organic or natural search result on search engine. SEO plays a very important role in digital marketing. SEO is the main source of digital marketing on increasing the quantity or quality of the traffic on the different website. SEO target the different type of search like image search, video search power point search, PDF search etc and done for the different search engines including google, yahoo, bing, etc. SEO is the magic of the digital marketing you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
search engine optimization(SEO) is very profitable part of digital marketing for any business, if it is properly executed. search engine optimization becomes the important part of every business while doing digital marketing as 80-90% of people are engaged on internet and prefer digital marketing and SEO help in targeting the right customer at the right time and at the right place. it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. SEO is the best way to increase the quality of the particular site or to make it user friendly, faster, easier and convenient for the customers in digital marketing.
Search engine optimization(SEO) is of two types: onpage and offpage. On page is done for optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On page is done either by content or by HTML source code. but generally people concern with contet part as HTML code is more of technical part and requires technical knowledge about the HTML which is not prefer by the most of the people. content is easier to learn or to apply than HTML that’s why it is mainly used. It consist of title, heading, image, content, keyword etc. for ranking up the website in digital marketing on page is important part which has to be done for increasing the chances of website in getting more and more traffic.
Off page is the technique or tool of search engine optimization used to improve or increase the position website in different search engines. Off page deals with the promotion part of the website it basically includes backlinks to take backlinks means to insert the website link at the other websites which increases the number of visitors on the particular website or rank up the website. There are many techniques or tools for backlink like article submission, press release, guess posting, forum posting, pdf submission, ppt submission etc but the most effiicient tool for getting backlink is article submission,guest posting or forum posting. Off page is more helpful on increasing the number of visitors as compared to the on page search engine optimization(SEO).
It is obvious that every search engine user or digital marketing user likely
click on one of the top 5 suggestions in the results pages no one can prefer to go on the last page of the search engine or even at the 2-3 page of search engine. that’s why is i important to do efficient SEO in digital marketing to rank up the website at the top suggestion of the search engine which increases the number of visitors on the website and helps to make the business a profitable enterprise which is the main motive of any business.
SEO is important for the smooth running of the web site. Web sites with more than one author can benefit from SEO in a direct and indirect way in digital marketing. As it is important to study the important part of SEO for better result. There are many part which have to be done on SEO for better result
- Targeted the right audiences: first and fore most important part is to target the right audience digital marketing is the best technique of marketing for targeting the right audience at the right place. Selection of target audience increase the chances of attracting the potential buyers for better result or to earn more and more profit. selection of the targeted audience has to done in the proper way so as to target the right audience who actually interested in the particular website.
- Taking appropriate keyword: keyword plays a very important role in content keyword has to be taken after doing the keyword research their are many website who analyse the keyword and let you know about the traffic at the particular website and the website has to choose the appropriate keywords which has more traffic to increase the chances of the visitors. while search engines crawl the different web sites they mainly focuses on the keyword if the keyword is not appropriate the website is not able to rank up.
- attractive content: content is the main part of any business in digital marketing attractive content attracts the potential buyer very easily and fastly. content should be written in that way which increase the number of the visitor in the website or rank up the website.
- Remove anything that slows down the website: A slow page can frustrate the user experience and ultimately discourage people from buying your product. so the website have to remove the things which slows down the website.
- Link to other web sites: To most people, linking out to relevant and authoritative content pages is bad because it takes people off your page. Link building remains a fundamental part of smart search engine optimization strategy.