Major factors that affect the SEO in Digital Marketing

Digital marketing

SEO stands for Search Engine Optimization. SEO is the main tool of Digital marketing. Now-a-days SEO is most important as it helps the webmaster to understand the meaning of SEO and also it creates the potential for every business. Search engine optimization plays a very significant role in digital marketing. Search engine optimization is a set of rules which helps the owners to optimize their websites and blogs and also helps to improve the search engine ranking. SEO helps to increase the quality of the website and also makes it faster, convenient, user friendly etc. Search engine optimization is the process of getting the more traffic from free, organic or natural search results on search engines.

Search engine optimization is the technique or strategy which is used to increase the number of visitors to a website by obtaining the high ranking in the search results of the search engines like yahoo, bing, google etc.
Search engine optimization is the magic, which creates when you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.

Digital marketing

In today’s era, search engine optimization is the most important tool of digital marketing. Digital marketing means doing the business digitally. Digital marketing makes all the marketing efforts which helps the businesses to run on the internet. Digital marketing can be done through various ways like search engine optimization, social media marketing, email marketing etc. Search engine optimization is the main part of digital marketing. Search engine optimization helps the businesses to grow and meet their business objectives. Search engine optimization is important because majority of users click on the top 3 suggestions of the result page and in order to obtain this your website should appear it the top positions. Search engine optimization is also the most important tool for promotion your websites or blogs. SEO is also helps to increase the quality of the website and also makes it convenient or easy for the users to use.

SEO is important for the smooth functioning of the website and blog. Search engine optimization provides the complete knowledge of what is required to become a successful search engine in today’s era. Search engine optimization is the vast and dynamic field which means you have to be well informed about the latest techniques and knowledge so that you can run your website efficiently. Search engine optimization is the most cost-effective technique of digital marketing and also the most challenging job. SEO is further divided into two parts: Onpage SEO and Offpage SEO. Onpage SEO is look basically what your website is all about. It further includes: the title, heading, image, content, keyword etc. Offpage SEO is look at how popular your website or blog. Offpage seo include backlinks which we can get from various ways like directory submission, article submission etc.

The success of the SEO is dependent on understanding the most important SEO ranking factors which give you the best position and then working hard to perform better than the competitors. It is also important to stay up-to-date on the updates which the Google makes. Search Optimization is an extremely dynamic field that continues to evolve more and more rapidly with each passing day. Google ranking is the most important to get the organic traffic from the website. Businesses spend huge money on the google ranking but search engine optimization is not the one time process. You have to keep yourself updated about the changes of the search engine. There are many factors which affect the search engine optimization, these are:

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  1. Quality of content: Content is one of the most important factor which affect the search engine optimization. It is most important to focused on the keyword content. Google search algorithm focus on the keyword but now-a-days we shift away from keyword-focused content towards to more relevant content written in natural language. For search engine optimization, fresh and original content is always best.
  2. Backlinks: Backlinks is the most important factor which affect the search engine optimization. Backlinks means insert your link at different pages. We can get backlinks through various ways like article submission, guest posting, blog commenting, directory submission etc.
    The more links you have from multiple high-authority domains, the better your chances are to rank well for top keywords. 
  3. Page speed: Page speed is one of the most important factor which affect the search engine optimization ranking. It is alos most crucial part ever. Google wants to improve the user’s experience of the web and also the fast loading webpages. Google recently announced the search engine algorithm update which focused on the mobile page speed.
  4. Attractive keyword: Keyword is basically a phrase in your web content that make it possible for the people to find your website through search engines. There are many websites from which you can select your keyword. The keyword should be appropriate and relevant, if your keyword is not relevant than the different search engine cannot crawl it.

Benefits of Digital Marketing

digital marketing

Digital marketing in simple words, means marketing through internet. It can be done through various search engines like google, bing, yahoo, etc. Now-a-days digital marketing is increasing day by day and becomes the most powerful medium through which we can easily promote or rank-up our websites or blogs. It helps the business to connect with the targeted audience to promote their services at the right time and at the right place. Most of the people are spending their time on internet, that is why it has become the biggest platform for marketing. Through this, we can attract or interact more customers which is not possible in traditional marketing. There are various types of digital marketing like email marketing, social media marketing, pay-per click marketing, search engine optimization etc.

Digital marketing is beneficial in comparison of other marketing tools. Through this, we can reached across the targeted audience. It is a cost-effective and convenient to use. In digital marketing, we can access all type of business. It gives various opportunities to the consumers to interact with the various brands and businesses. To interact with audience, digital marketing have to manage or harness the ‘5 D’s of Digital’. 5 D’s of Digital are:

  1. Digital Device: Audiences experience brands as they interact with business websites and mobile apps through a combination of connected devices like smartphones, tablets, desktop computers, TVs etc.
  2. Digital Media: To reach and engage with the audience different paid, owned and earned communication channels like advertising, email, social networking etc.
  3. Digital Platform: To interact with the audience there are various digital platforms like Facebook, twitter, Instagram etc.
  4. Digital data: The insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
  5. Digital technology: Businesses  use various techniques to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.
digital marketing

In today’s time more and more people are researching and buying the products or services online which increases the scope of digital marketing due to which competition has increased. more and more small as well as large business implement their business digitally to rank up the demand for the product or to earn more profit. There are many advantages, some of them are:

Most powerful form of marketing:

 Digital marketing is the most powerful form of marketing because through this we can reach large number of potential customers easily and conveniently. With the right strategies and effective implementation, small businesses can increase their reach and conversions in just a matter of months.

Easy to connect with mobile customers:

Through digital marketing, we can easily connect with the mobile customers. As almost 80% mobile users buy product or services digitally.

Analyze and adapt the trends:

Digital marketing provides real, timely data, which we can observe and adapt to trends and the actions that real people are taking. You don’t have to rely on a sample data set or make any educated guesses — plan, execute, and adapt on the go based on true performance data.


Digital marketing is a cost-effective technique in comparison to other traditional marketing tools as it involves the proper planning and reaching the effective target audience digitally.

Global reach:

digital marketing

Digital marketing has a global reach than the other marketing tools as it involves to find new markets and trades globally with small investments.

Allows to target ideal buyers:

Through digital marketing, we can ensure that the right audience is viewing the content. It has various ways to increase the chances of success in comparison of traditional ways. Search engine optimization allows those audience who are searching for the relevant content.

Increase customer loyalty:

Through various platform like social media, email marketing etc. by managing it carefully you can build the customer loyalty. It also helps to create a reputation of the particular business.

Brand development:

Through digital marketing, enterprises are able to build there company’s brand and reputation. Business can use various digital platforms to build customer’s loyalty towards brand.

High return on investment:

The main aim of any enterprise is to earn profit or to get higher rate on investment which is possible through digital marketing. The techniques like social media marketing, email marketing etc. has low cost as compared to traditional marketing.

Easy to segment:

Through this, enterprise can easily target the right audience accordingly which is very difficult in traditional marketing. Segmentation increases the sales which cut-down the cost of the product. For example: If a enterprise is launching or producing a women’s product then the enterprise only target the women audience. 

Easily measurable:

As all work is done digitally it is easy to measure over traditional marketing.The success or otherwise of a digital campaign can easily be ascertained. In traditional marketing you have to wait for 2-3 weeks or you have to use various techniques to measure.

Huge engagement:

Now-a-days most of the people are going digitally, rather than going outside any buy any product or services. That is why it has a huge engagement with customers. Effective marketing allows businesses to stay competitive and relevant by engaging with customers through different digital media channels. 

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Difference between Onpage and Offpage SEO in digital marketing

Digital marketing course helps the businessman to operate or run their businesses online or at digital platform. So basically what is digital marketing all about, it is connecting and marketing with the customers through various digital channels like search engine optimisation, email marketing, social media marketing etc. Through digital marketing one can interact with their customers without any intervention and also provide them complete information about their product and services.There are various components of digital marketing but most effective one is Search Engine Optimisation(SEO).

Search Engine Optimisation is a type of technique which helps to increase the visitors to a website. Search engine provides plateform to various websites to come and show their blogs.Through seo we can increase our website quality and also makes them user-friendly and faster. SEO helps to promote the websites. 

SEO techniques are now classified into two types:

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1. Onpage SEO

Onpage SEO is what we do on own website to grow more traffic. It deals with those aspects which is on our own website. If you want to improve or maintain your website you should revised your optimisation policy.There are various components which are involoved in onpage seo:

a) Heading: The size of the website should be relevant.The size of the website neither be too small nor too long.It should be properly reading.

b) Title: It is most important to give the title for your blog. The title should be short and good so that it can attract more customers to your website.

c) Image: You can also insert images to make your website attractive and unique.With image you have to give 3-4 lines description.

d) Content: Content is very important for your website to increase more traffic. Good content or regular update your content is important for your articles,blogs etc.

e) Keyword: Keyword is also very important for your website as it justify your articles,blogs etc.

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2. Offpage seo

Offpage  seo is done on other webpage to improve your website or blog. It deals with those aspects that is on other website which can optimized to improve your ranking of the website.It needs regular new links so that they can given priority by search engine.The main aim of offpage seo is to increase the visibility so that the people visit or refer to your page.There are few popular techniques which are used in offpage seo, these are:

a) Backlink: Backlinks are the incoming link to a webpage. The ranking of the webpage is depend upon the quality of the link and not the quantity. The main aim of the backlink  is to improve the quality of the link so that more people visit to your webpage. There are many types through which we can get backlinks.These are:

i) Directory Submission: It is the process of building the backlink to your blog or website by using the directory submission websites.

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ii) Social Bookmarking: Social bookmarking is used by the people to search and manage the bookmarks of the page. People can save links to webpage which they like or want to share through the social bookmarking sites.

iii) Blog commenting: It is the simplest form to get the links only by visiting the webpage and leaving the message.The comment should be meaningful and relevant to the article.

iv) Guest posting: In guest posting, you can share your knowledge on a particular subject and also give link of your own content for reference. The main reason of guest posting is not to gain backlinks but to provide some valuable articles to the reader.

v) Image submission: Image submission means to insert the images to appeal to a wider audience.Some people prefer visual things, so image submission is the best idea to build the backlinks. Before submitting the image we have to add the title,description and tags to the image.

vi) Email outreach: Email outreach means sharing your content with the other people and in return you will get the backlink.

b) Social media: Social platform are the best and easy way to promote your site content. By promoting your content on social media you can reach to various users.