Author: harsh

https://ayevainstitute.comDigital marketing play an important role in increasing the rank of a particular website . there are certain approaches and formulas for digital marketing success if one wants to do well in digital marketing he’ll have to refer certain formulas to master in digital marketing

Email marketing

https://ayevainstitute.comEmail marketing plays an important role as far as digital marketing . is concerned by reference of email marketing . the owner can directly contact the consumer about a particular product.

https://ayevainstitute.comEmails are most favorite and loved applications by the companies. The reason behind its success is Low cost, large coverage, automation possible and the simple platform.

The companies which use the email to make relations with their . customers rather than spamming then have the higher chances of success.

Social media

https://ayevainstitute.comsocial media plays an important role as well as digital marketing . concerned social media is the pillar and backbone . By why social media platform the owner can directly target a particular section of the society and basically the youth.

https://www.wikipedia.orgAs you all know that social media has become an important part of our life and it affect our decision while https://www.wikipedia.orgpurchasing anything online. If your brand maintains a good social media reputation then it is likely to get more leads from these social media platforms. Social Media can directly or indirectly impact the consumers mind. Sometimes the consumers see some brand in social media and then buy the same brands product in Physical Store also. So it is not possible the fully contemplate the success of social media on consumers.

Search engine optimisation

This is one of the important factors behind the success of a brand. As you know that people believe in Google very much. Common people think that google shows the best results to them. So the website which they see in first 5 results for a query they think of it as genuine website.

So as a Digital Marketer we can produce the best and genuine content on which google can rely and also make quality backlinks for this content which will automatically increase the search engine ranking of the article.

Nowadays, google doesn’t only relies to backlinks for ranking of the results. It also takes into account many other factors such as Social share, time on page, click-through rates etc.

E-commerce

One of the best thing to sell your products online is to open an e-commerce. But please note that setting or making an e-commerce site is a time consuming process and proper help from the professionals should be taken. All of you knows about Flipkart. Flipkart has made a simple platform for buyers to buy online and sellers to sell online. So, now you know that it how e-commerce help to grow your business.

Visual Storytelling

Visual Storytelling refers to the visual content which itself tells its story and we don’t need to write anything about it. The most popular storytelling medium is Info-graphics. Info-graphics as the name suggest is a picture which conveys all the information of the topic. There are also other means of storytelling such as GIF.

Below i am attaching the Info-graphic for this article so that you better understand the concept of Info-graphics.

ranking of a website is nowadays a great task for every web user or website holder. to rank his or her website is a https://ayevainstitute.comneed that everyone wants to satisfy the need. search engine optimization also called seo is the promotions or digital marketing through search engine like google, yahoo etc. search engine is a useful tool for the ranking of a website you should need it to learn by our institute.

-publishing of content that are relevant :-

you should publish your content relevant to your topic choosen.
Quality content is the number one driver of your search engine rankings and ranking there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skill.

-regularly update your contents :-

this is one of the basic factor you need to use for the ranking of your website.you need to update your contents regularly.
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

-metadata :-

when designing each page contains a

• Title Metadata
  Title metadata is responsible for the page titles ranking displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
• Description Metadata
  Description metadata is the textual description that a browser may use ranking in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
• Keyword Metadata
  Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword ranking phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”

-have a site that is link worthy :-

we should ranking focus on creating relevant links in our text.
 “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to. 

-always use at tags:-

These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following ranking resources:

• blogs.mtu.edu/webmaster—specific post about SEO and Usability
• www.moz.com—professional blog and SEO tools
• www.google.com/webmasters/tools—a great reference for understanding your Google site stats

thanks for reading give a positive feedback.

Digital marketing is useful only when the content is attractive all the audience as well as for the search engine like Google

One of the biggest challenges that we face, however, is writing content that appeals to both a human audience and search engines. Striking a balance between the two can be very difficult which is why a lot of people make the mistake of tailoring their words to one or the other, not both.

If your content ranks well and generates a lot of traffic but never converts, you’re probably guilty of putting SEO above people. Or perhaps your blog or website gets very few visitors but when someone does stumble across it, they spend a decent amount of time reading it and they often go on to contact you or make a purchase as a result. If this is the case, your copy sounds great but because you’re not optimising it, it’s only getting seen by a very small audience.

Finding relevant topics

The topic should be selected based upon the psychographic and demographic of a particular geographical location the topic should be as hot as possible and should catch the attention of the audience. For that deep research should be done while selecting the topic.

Digital marketing is a great way to find material that’s current and relevant to your business. It collects, organises and sorts popular search queries and Google suggestions and also provides examples of the headlines your search engine rivals have used.

Simply enter a topic you would like to create content around and it will give you an almost endless supply of information and ideas to use. By using suggested headlines, questions and related topics, you can create powerful content you know is going to resonate with your audience.

Say for example you sell window shutters and you’re looking for things to digital  marketing  blog about. One of the many features in Topic Research is questions. These are the queries that people are typing into search engines about your product, industry or subject. This is such a valuable insight to have because armed with this information, you can then create blogs which give people the very answers they’re looking for in digital marketing. 

Relevant title tags

 In digital marketing the title tags should be such that whenever a users sees that the title tag should immediately catch the attention of the user. By increasing the number of user the amount of traffic increases over the website by this the rank of the website also increases.

A great way to get any page of your site digital  marketing to rank highly is to spend some time writing your title tags. A title tag is the blue headline you see for a website when you type something into Google. It’s beneficial to search engines because it tells them exactly. what your page is about so they know when to display your site. Your title tag will also be the difference between a potential visitor clicking on your site. or not because this is your one and only opportunity to inform people what they can expect to find if they click on your link.

People will click on your headline if it’s interesting and serves a purpose so make sure that you can tell people what you’re all about in just one or two sentences.

The content should be of long form

In digital marketing content writing plays a major role in improving the rank of the website format of the contents should not be small and should be large enough so that the user access relevant information about the particular topic.

When it comes to the content on your website, it generally is wise to keep things short and sweet because people want to be able to find what they’re looking for quickly. When you’re blogging however, providing that your content is engaging, you can get away with a lot more digital marketing  than you think.

Numerous studies do in fact show that the length of your blog posts plays a significant role in your search engine rankings so although writing 2,000-word blogs is time consuming, the results really do pay dividends. Long-form content has also been proven to get more shares on social media, provide more links to your website and increase your site authority – all of which are fantastic for your rankings.

Interesting ideas along with interesting ideas along with relevant examples

Topical content is a good place to start. This will usually address the first item on the quality list: content that your readers seek. Think about the questions your customers often ask and consider what you could provide to inform and inspire them.

You can anticipate topicality as well: Use historical search volume data from Google AdWords to judge.  morewhen it’s the optimal time to write about a specific subject. Or, think about events in the coming year to time your content to when people are likely to be searching for related topics. (You can find relative search volume data on Google Trends.) This may seem obvious, but planning ahead ensures that your content will be ready when your audience wants to read it.